Media Release: Final Days to Secure Very First of Provenir’s Products & Help Put an End to Live Cattle Transport Prior to Processing
- 7 days left of Provenir’s Crowdfunding campaign
- Supporters can pledge to secure pre-purchase Meat Packs
- Set to change the red meat industry for the better and eliminate live cattle transport prior to processing
- 100% Australian, high welfare raised, low stress handling techniques, free range and grass-fed, no hormones, herd antibiotics or intensive feedlots
- Original campaign target of $33,000 reached in less than two weeks!
- New target of $120,000 will mean over 360 households will receive Provenir’s Meat Packs
Provenir Pty Ltd (“Provenir” or “Company”), winner of SproutX’s 2017 Accelerator Program Awards, is counting down to the official launch of the Provenir brand and the closing of its highly successful crowdfunding campaign. Supporters of Provenir’s goal, to change the red meat industry for the better by transforming every part of the value chain, from farm to fork, have only seven (7) days to secure the Company’s pre-sale highest welfare beef Meat Packs via the crowdfunding campaign platform, Pozible.
Currently every cut of Australian beef is processed in a static abattoir. The consolidation of abattoirs in recent times has required livestock to be transported, often over long distances to the processors. The effect of live transport can reduce yield, increase animal stress and consequently have a negative effect on meat quality. Accordingly, Provenir believes that eliminating the stress associated with live transport to a large fixed abattoir will improve meat quality for the consumer.
Provenir ensure the highest animal welfare by partnering with farmers who share the Company’s values of raising top quality livestock and processing the animal on-farm in order to produce the best quality meat.
The Company will only partner with 100% Australian-owned farms that raise their livestock naturally, with free range and grass-fed conditions and with no hormones, herd antibiotics or intensive feedlots. Cattle must have access to clean drinking water, shelter and shade and be kept within the family herd, with calves remaining with their mothers for a minimum of six months.
Provenir is not breed specific, but instead focus of sustainability by understanding that different cattle are better suited to various conditions and farming models. Provenir’s digital provenance platform tells the story of the partnering farmers so that customers can know from where their food comes.
Chris Balazs, farmer and CEO of Provenir, said:
“We understand that for today’s consumer, knowing the provenance of their food, how it was produced, and whether it meets their personal values, is imperative to their purchasing decision.
“This has been clearly demonstrated in the interest and support that our crowdfunding campaign has received and we thank all our early supporters who have pledged their support in return for being one of the first to try Provenir beef.”
Provenir’s crowdfunding campaign, which was launched 23 April, exceeded its initial target of $33,000 within two weeks, with more than 150 supporters pledging to secure the pre-sale of Provenir’s Meat Packs. The new crowdfunding target of $120,000 will allow Provenir to begin the financing of a new mobile processing unit (MPU) and work towards its ultimate goal of having multiple units in operation to supply on-farm processed red meat across Australia.
With multiple MPUs supplying highest welfare meat Australia-wide, Provenir will have the ability to change the red meat industry and be a true ag-tech disruptor by transforming every part of the value chain, from farm to fork.
Supporters of Provenir’s crowdfunding campaign who have pledged to receive Meat Packs will receive high welfare meat that has been processed on-farm, beginning with cattle from Provenir’s partners in the Riverina, which will then be transported and prepared at an artisan butchery in Bannockburn. Delivery of the pre-sale Meat Packs is expected by the end of July.
For further information please contact:
Rod North, Managing Director,
Bourse Communications Pty Ltd
T: (03) 9510 8309, M: 0408 670 706,
E: [email protected]
Provenir is an Australian-owned, disruptive ag-tech company, with a collective concern for animal welfare, food provenance, highest quality produce, and nurturing a connection between farmers and consumers.
With this shared vision and commitment, the Provenir team has introduced a unique, highest welfare, on-farm processing that eliminates live transport prior to processing. This award-winning process improves animal welfare, removes transport costs and stress on animals, and in return produces meat of exceptional quality, taste and tenderness.
Provenir is a fully integrated vertical value chain, from on-farm purchase of livestock and processing in their commercially licensed mobile abattoir, through to artisan butchery, and distributing the packaged and retail-ready Provenir co-branded beef into retail, food service outlets and online sales direct to consumers.