Media Release: Keytone Dairy Produces A Series of Firsts
- First repeat order for the new Anhydrous Fat Milk (“AMF”) product, from Taiwan
- First sale of new AMF product in Australia
- Keytone Dairy’s products listed on Chinese e-Commerce giant, Pinduoduo
- Keytone Dairy products launched in Shanghai First Food Mall
- Keytone Dairy products to be ranged on the Australian digital trading platform, irexchange
- Keytone Dairy milk powders listed on New Zealand wholefood goodness and bakery ingredients online platform, Kilo
Keytone Dairy Corporation Ltd (ASX: KTD) (“Keytone Dairy” or “Company”) is pleased to announce that it has continued to execute on its ‘four-pillar’ growth strategy, expanding its products, distribution channels, geographic reach and production capacity.
Expansion of Product Range and Geographic Reach
The Company announced in July that it had launched its first proprietary ‘wet’ product, KeyDairy® Anhydrous Fat Milk (“AMF”) in 18kg tins for the food service channel, and that it had received the first order for this new product from Tehmag Foods Corporation (“Tehmag”), Taiwan’s leading supplier of bakery ingredients.
The AMF product has been well-received by the market, and the Company has now received a follow-on order from Tehmag, indicating customer satisfaction with the product.
Keytone Dairy has also received the first order for its AMF product from an Australian customer, Life Group Australia. This order demonstrates the Company’s strategy of penetrating additional geographic markets in multiple product verticals.
Expansion of Distribution Channels
As announced 18 July, Keytone Dairy is listed on both the Alibaba (Tmall.com) and JD.com platforms.
Keytone Dairy is pleased to announce that its proprietary products are now also listed on Pinduoduo (“PDD”), the Chinese e-commerce platform with over 55.9 million daily active users and transaction volumes of over 141 billion yuan.
PDD is one of the fastest growing online platforms in China and offers a differentiated service relative to other Chinese e-Commerce platforms such as JD.com and Alibaba. PDD’s users can spot deals on products and then recruit friends to buy at a discount. This allows consumers to buy directly from manufacturers, cutting out middlemen and associated costs. Pinduoduo has the 3rd largest market share of all the Chinese e-Commerce retailers, following Alibaba and JD.com.
Further, Keytone Dairy’s proprietary products have recently been stocked and listed by Shanghai First Food Mall. Shanghai First Food Mall has 12 metropolitan scale stores, two neighbourhood community stores, one branded provincial store and one flagship store in the heart of the shopping centre area, Nanjing Dong Road, Shanghai.
Keytone is also pleased to announce that its proprietary products are to be ranged on the Australian irexchange platform, providing access to over 540 independent retailers across Australia. irexchange challenges the incumbent wholesale distribution model in Australia, connecting suppliers directly to independent retailers, without the need for a wholesaler.
Locally in New Zealand, Keytone Dairy milk powders have been listed on wholefood goodness and bakery ingredients online platform, Kilo. Kilo supplies locally sourced and produced New Zealand ingredients and health and wellbeing products throughout New Zealand.
Continuing to add local New Zealand distributors remains an important element of Keytone’s strategy as it further validates the export of the proprietary products internationally, particularly into China.
For further information please contact:
Rod North, Managing Director
Bourse Communications Pty Ltd
T: +613 9510 8309, M: +61 408 670 706
E: [email protected]
About Keytone Dairy Corporation Limited
Based in Sydney, Australia and Christchurch, New Zealand, Keytone Dairy is an established manufacturer and exporter of formulated dairy products. In addition to Keytone Dairy’s own brands, the company is a trusted production partner, contract packing for well-known brands in New Zealand and internationally. Keytone’s purpose built dairy production facility offers a wide range of dairy and nutrition packing solutions, meeting the diverse needs of consumers from different markets and cultures.
Keytone Dairy’s facility is certified with the New Zealand Ministry of Primary Industries, and Keytone holds a Certification and Accreditation Administration (CNCA) of the People’s Republic of China manufacturer registration, thereby enabling export of Keytone’s products to China. In addition, the facility holds a Halal certification from the Federation of Islamic Associations of New Zealand (an accredited body recognised by Islamic countries worldwide).
For more information please visit: https://www.keytonedairy.com/